Article homework

http://www.smashingmagazine.com/2010/10/04/the-art-of-the-film-title-throughout-cinema-history/

• The studio system were incredibly interested in conveying the tone of a movie through its main title for example if the opening credits had black letters it would usually connote a horror, flowery lettering could connote love and the typography on wanted posters could connote a western.
•  The 1950's was the time in which the discipline of film title sequences were born. independent film makers made commercial headway by doing things differently' utterly fresh ideas were spread about new possibilities of title sequences.
• An enormous role was played in the silent era by words and lettering. Film titles made their appearances along side letter cards, they provided the information which was essential to the viewer
• Other important early film makers such as Emil Cohl and Winsor McCay who dedicated years of their lives to discovering the dramatic potential and practical techniques of animation.Their focus was more on character development and story visualization than on title animation.
• It could be argued that typography lost importance in this era of title design. The imagery behind the credits received a lot more attention. Still, the interplay of typography and images was by no means ignored.